Blogging is so 2010. Everyone is on Twitter now

That’s where you’re wrong. While it’s true that Twitter and other social media platforms have gained immense popularity in recent years, they don’t replace the unique benefits and opportunities that blogging offers. Here are a few reasons why blogging is still relevant and valuable today:

Long-form Content: Twitter and other social media platforms are primarily designed for short, snappy updates and conversations. Blogging allows you to dive deep into topics and share more detailed, long-form content that can be informative, engaging, and thought-provoking.

Building Authority and Expertise: A well-maintained blog can showcase your knowledge, skills, and expertise in a particular field. This can help you build authority and credibility, which can lead to opportunities for networking, collaborations, and even job offers.

Evergreen Content: Blog posts have a longer shelf life than tweets or social media updates, which can get buried in the constant stream of new content. A blog post you create today can still be discovered and read years later, providing ongoing value to your readers.

Search Engine Optimization (SEO): Blogging is an essential aspect of SEO. By producing quality, keyword-rich content on your blog, you can improve your website’s search engine ranking, making it easier for potential readers to find you.

The Beauty of Decentralization: Why Host Your Own Blog in 2023?

Introduction

In 2023, the internet is buzzing with countless platforms offering creators the opportunity to share their content. Medium, Twitter, and Substack have become popular channels for bloggers and influencers alike. However, there’s a growing movement of people who are going back to the roots of the internet and hosting their own blogs on their personal websites. Why, you ask? Decentralization.

DNS: The Original Decentralization Layer

The Domain Name System (DNS) is the backbone of the internet. It translates human-friendly domain names into IP addresses that computers understand. This decentralized approach allows anyone to register and maintain a domain name, giving them control over their corner of the internet. As big tech companies exert more control over their platforms, it’s more important than ever to embrace the original decentralization layer that DNS provides.

Here are some reasons why hosting your own blog on your website is still relevant and advantageous in 2023:

1. Complete Ownership and Control When you host your blog on your website, you have complete control over your content. You’re not subject to the terms and conditions or algorithm changes of a third-party platform. This means you can customize your blog’s design, layout, and functionality to your heart’s content, creating a unique and personalized experience for your readers.

2. Monetization Options When you host your blog on a platform like Medium, Twitter, or Substack, you’re limited in how you can monetize your content. Hosting your own blog gives you the freedom to experiment with different monetization strategies such as ads, affiliate marketing, sponsored posts, and selling digital products.

3. Building Your Brand Having your own blog on your personal website allows you to create a strong online presence and establish your brand. This can lead to increased recognition and credibility in your industry, which can, in turn, create more opportunities for networking and collaborations.

4. Future-proofing Your Content By hosting your blog on your website, you’re safeguarding your content from the potential demise of third-party platforms. Even popular platforms can experience downturns, and in the worst-case scenario, shut down completely. In such cases, your content could be lost or become difficult to retrieve.

5. A Home for All Your Content Having your own website gives you a central hub for all your content. You can create a cohesive experience by linking your social media profiles, podcast, videos, and any other content you produce, making it easy for your audience to find and engage with your work.

Bottom Line

While platforms like Medium, Twitter, and Substack offer convenience and a ready-made audience, there’s a beauty in the decentralization that comes with hosting your own blog. In 2023, taking control of your online presence and embracing the original decentralization layer of DNS is a smart and empowering choice for creators. By hosting your own blog, you can build your brand, explore monetization options, and ensure your content remains future-proof, all while enjoying the freedom and independence that comes with owning your corner of the internet.